The Truth About Google Adwords Companies & The Pest Control Industry
Most of us start out as bug-killers. We know how to perform pest control services and solve pest control problems. However we have no idea how to get those pest control leads. When I started in the pest control industry 20 years ago, you took out a full page add in the phone book and your phone rang off the hook. Now the phone books are a thing of the past. Besides the 55 year and older customer, not many people are looking to the phone directory anymore. Now everything is web presence, and if you don’t know where to start it can become overwhelming and very challenging to find a web designer, have your website optimized (which we will touch on in another post), and just plain hard to get your phone to ring.
You type in your google search bar “Website Companies” and wah-lah hundreds of websites appear and you start clicking. Majority of the websites promise first place listings, top page results, and yada- yada- yada. So you decide to call one of these companies. The phone is answered by a receptionist who asks, how can I direct your call today? You reply “I would like to get a website built” You are given to a sales guy who knows nothing about your industry and sells you a $5,000 website that in the end looks beautiful, but has nothing under the hood, and produces no phone calls. In frustration you call back the company with a reply from the sales person that there is no guarantee for your phone to ring. You have just been Burned!
Google Adwords To Get The Motor Running!
You don’t need to invest $5,000 on having a new website built. For a fraction of that cost you can have a smaller site built. Than invest the money in having a Google Adwords campaign set up that isn’t hard to maintain by yourself. With Google Adwords you can achieve top placement on google which in return will make you visible to get your phone to ring. The Shark company that sold you the $5,000 website will never tell you this. The majority of your so called Digital web marketers are thieves who steal your money saying “Organic is the way to go” I have been through this several times until I got tired of giving the Sharks thousands of dollars with no return.
Google Adwords will get the motor running and start making you some money to cover the up front expenses of having the website built. Once the campaign starts making the phone ring, than you can start investing money in search engine optimization, and building more pages for your website. Start small and work to being big. Test the waters. If someone promises you top placement they are a crook. Run for the hills. Results can be achieved by building a small website and investing in a strong Google Adwords campaign.